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Google is a powerful search engine, but are you using it to its full extent? Many users are unaware of Google’s full capabilities and can benefit greatly from the little known tricks and tips. Our article reveals said tricks and tips to help you retrieve a better quality of information: quickly and efficiently!

 

Banker/research orientated searches

Get current market data for a company

Type the ticker symbol into the search box

Find out which are the most popular products for a company in recent searches

Type in the company name and google will show the products the company has in order of their popularity in recent searches: “apple i”. Useful for equity research

Find out the popularity of products/people/places over time

Use Google Trends - useful for equity research

See search activity over a time period to measure seasonality

Use Google Insights

See search activity for different locations to measure potential geographic demand

Use Google Insights

Compare search demand for different products over time to estimate the rate of substitution

Use Google Insights

 

Power searching

Search across a particular time period

“quantitative easing, last 30 days”

Use similar adjectives for a search

Type “~budget hotels London” and it will search for cheap, low cost etc hotels in London

Get an exact search

Put the search term in double quotes “term”

Find sites with similar content

Put “related:” then the site you are comparing

 

Use a wildcard in searches

Put and asterix at the end of the search “New York contains the best*”

 

Filtering your search

Use the filter options on the left hand side of the page of your search results (use more search tools to refine the search by location and time of update)

 

Searching either of two terms

Use the word or between terms “construction OR building”

 

Excluding items from a search

Put a minus sign in from of the term you want to exclude “Paris –texas”

 

Include all forms of a term

Add the search term with a hyphen “Mountain-biking”

 

Ensure you include items which Google might think are unimportant

“Basel +i”  will exclude Basel ii or Basel iii

 

Search a specific site

“madoff site:www.wsj.com” will search for madoff only in The Wall Street Journal

 

Search within a date range

“fed chairman 1990..2000” will search for the fed chairman between the years 1990 and 2000

 

Search for sites grouped under a defined list on other pages

“allinanchor:useful finance sites”

 

Search for sites grouped under a defined list with a specific term included on other pages

“real estate companies in anchor: residential”

 

Search for terms which must all be included in the text of the page

“allintext: mexico real estate residential”

 

Only include pages which include the term in the text

“Intext: mexico real estate residential”

 

Search for terms which must all be included in the title of the page

“allintitle: mexico real estate residential”

 

Only include pages which include the term in the title

“Intitle: mexico real estate residential”

 

Search for terms which must all be included in the URL of the page

“allinurl: mexico real estate residential”

 

Only include pages which include the term in the URL

“Inurl: mexico real estate residential”

 

Search for a particular file type for a search

“beta filetype:ppt”

 

Search for key data in a particular location

“Unemployment NY”“Population NY”Best for US locations. For more details go to Google Public Data

 

 

Power using the search box

Get the current time in a city around the world

Type “time” then the name of the city

Use the search box as a calculator

Type “(1+10%)^10” and it will show 2.593

Use the search box as a converter

Type “25 miles in KM” and it will show 25 miles = 40.2336 kilometres

 

Find specific items

Find the definition of a word

“define:onomatopoeia”

Find the exact times of a movie

Type the movie name followed by your post /zip code

Find the flight arrival / departure times

Type in the airline name followed by the flight number

Track a Fedex or UPS parcel

Type the tracking number directly into the search box

Find the weather

Type “weather post/ zip code”

Find a local map quickly

Type the place name or post / zip code followed by the word “map”, or just type in the post / zip code

Find a phone number

“phonebook: person’s name” will give you their residential number (generally only works in the US)

 

Other useful Google Power Search Tips

Find pages which link to a site

“link:www.bloomberg.com”

Screen out aggregator sites (particularly for purchases) e.g Ebay

Use Give Me Back My Google for your shopping searches

Find out where a phone number is from

Type the phone number into the search box (works best in US and for companies)

Compare products

Use the terms like compare or versus: "compare iphone to Blackberry"

 

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